March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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10
ANATOMY OF DESIGN
Sex sells, and sex featuring hot babes sells better in most markets than sex
featuring beefcake guys. Well, that is the theory in certain quarters of the
advertising world, although the paradigms are changing every day. Nevertheless,
the conventional paradigm was status quo in 2001 for TDS Printers in Schiedam,
Holland, who commissioned the Dutch design firm Dietwee to create a small
desk calendar they would mail to their clients as public relations gift. Titled “The
365 Colours of 2001,” it was a “hymn of praise to the record-cover sweetheart”
and a wink-and-nod to the soft porn of Pirelli tire and similar skin calendars.
Dietwee ...
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