March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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21
ANATOMY OF DESIGN
The goal of advertising and graphic design is to implant memorable cues and
codes that, when activated, prompt recognition and therefore trigger positive (or
negative) behavioral responses. This poster for the Broadway musical BKLYN,
designed by Darren Cox of SpotCo, was created to elicit knowing, if not intimate,
reactions among New Yorkers and announce a new theatrical event. As for all
advertising, the goal of a theater poster is to raise awareness and encourage
consumption but, unique to this particular poster form, it must do so on the
crowded street when passersby are bombarded with way too much stimuli. It
is imperative for ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.