March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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ANATOMY OF DESIGN
Since its auspicious launch in 1981, the ad campaign of Absolut vodka has
consistently produced innovative marketing concepts augmented by clever
graphic design and strong typography. By building its fundamental identity on
the foundation of its austere yet (at the time) distinctively squat rounded bottle
with a short neck (now other distilleries have followed suit), the original series
of advertisements focused, as they do today, on the bottle and the familiar logo
printed on the glass, accompanied by the pricelessly durable slogan “Absolut
Perfection.” The early ads also showed the bottle interpreted in iconic ways by
a slew of ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.