March 2009
Intermediate to advanced
208 pages
8h 27m
English
Content preview from Anatomy of Design
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36
ANATOMY OF DESIGN
This is what the Croatian designers Bruketa & Zinic call an over-the-top annual
report, “dedicated to the pleasure one takes in cooking and eating food.” It was
produced for the Croatian-based Podravka Company (which grew from a fruit-
and-vegetable-processing business in 1934 into what it is today: the largest
packaged food-producing company in Central, Eastern, and Southeastern Europe),
whose utilitarian package designs are not nearly as progressive or ambitiously
designed as this report. Nonetheless, the ironically titled
Slow Food does
communicate the essence of the Podravka brand, whose motto is “company
with a heart.” You can ...
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