... And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

Chapter 10. Techniques for Creating a Memorable Experience

Give 'Em Something to Talk About!

Creating loyalty among clients is directly fostered by the memorable experience you create.

The Age of Experience

It's really a whole new world out there. Today, the way to truly rise above the competition, delight your customers, receive stellar ratings, and protect your client base is to create an experience for them. You don't want to be or become a commodity—something that's capable of being interchanged or replaced. Even service-based businesses today fear—and are—becoming "commoditized"; they can't be differentiated from one another, and their prices are solely determined by market demand. You want to provide something different for your customers: an experience that's created by how you make them feel.

And even if you already know about creating experiences, the question is: Have you created an experience? Really? The first step in delivering an experience is determining what your differentiation is—and keep in mind that it may just be you.

Note

What is your differentiation? In other words—what distinguishes you from your competition, from other companies and/or people who offer similar products and services?

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Many Experiences Are Well-Planned

Think of some memorable experiences you've enjoyed, perhaps at a theme park, a unique restaurant, or some other kind of event. These didn't take ...