10.3 Pricing Your App: Free or Fee

You set the prices for your apps that are distributed through Google Play. Many developers offer their apps for free as a marketing, publicity and branding tool, earning revenue through increased sales of products and services, sales of more feature-rich versions of the same apps and sales of additional content through the apps using in-app purchase or in-app advertising. Figure 10.6 lists various ways to monetize your apps. The Google Play-specific ways to monetize your apps are listed at

Fig. 10.6 Ways to monetize an app

Ways to monetize an app

  • Sell the app in Google Play.

  • Sell the app in other Android app marketplaces.

  • Sell paid upgrades.

  • Sell virtual goods (Section 10.5).

  • Sell an app to a company ...

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