4 The Pitch

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By mid-2005, Android was acquired and the future looked bright. But just six months earlier, things weren’t quite as rosy. In January of that year, the startup was desperate for cash and their main task was the same as for most startups: getting funding. After the pivot from a camera OS to an open source phone platform, they still had the daunting task of actually building a product, which meant they’d need more money to hire a large enough team to do the work.

So the company focused on three things. First, they needed a demo to show what was possible. Next, they needed to articulate their vision and create a pitch deck to help ...

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