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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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4. Identifying Your Target Audience

As you learned in the previous chapter, identifying your app’s unique message is one of the keys to successful marketing. Now it’s time to take a look at your target market so you can carefully focus your message to the right audience. Some app developers think it doesn’t really matter if they identify their target market. As long as their app is on the Android Market, it will take care of itself. They think the right people will find their app regardless of what they do, especially if they get selected in the “Featured” category. You will definitely see a spike in sales while your app remains in that category. But, when your app is no longer getting top billing, your sales will drop off, and you’ll be back ...

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