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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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7. Using Social Media in Your App Marketing

When you hear the term social media, what comes to mind? You’re probably thinking of Facebook, MySpace, Twitter, Digg, YouTube, and many other websites that enable you to interact within a community of users. But social media is much more. It also includes blogs, RSS feeds, LinkedIn, del.icio.us, StumbleUpon, and other social marketing activities we will discuss in this chapter.

One of the biggest mistakes developers make is thinking that using social media will generate leads and sales of their apps. In reality, social media sites are more about creating relationships with a community of users and potential buyers. Eventually, the community will become buyers if you’ve gone about your relationship ...

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