September 2010
Beginner to intermediate
304 pages
7h 27m
English
Content preview from Android™ Apps Marketing: Secrets to Selling Your Android App
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
7. Using Social Media in Your App Marketing
When you hear the term social media, what comes to mind? You’re probably thinking of Facebook, MySpace, Twitter, Digg, YouTube, and many other websites that enable you to interact within a community of users. But social media is much more. It also includes blogs, RSS feeds, LinkedIn, del.icio.us, StumbleUpon, and other social marketing activities we will discuss in this chapter.
One of the biggest mistakes developers make is thinking that using social media will generate leads and sales of their apps. In reality, social media sites are more about creating relationships with a community of users and potential buyers. Eventually, the community will become buyers if you’ve gone about your relationship ...
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