10. Pricing Your App

It has been said that the exercise of pricing is as much an art as it is a science. There is no doubt that pricing is a challenge, especially with Android applications, because the Android Market is so new, relatively speaking. Whenever there is a new market for a good or service, it takes some time before the market achieves a sense of equilibrium. The state of the economy over the past couple years has not helped the situation for developers because people scrutinize their purchases more closely. Even a $0.99 app is scrutinized as the customer decides whether to spend his or her dollar on your app or someone else’s. It’s also very possible that the low-priced apps have been highly influenced by the fact that Apple’s iTunes ...

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