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Android™ Apps Marketing: Secrets to Selling Your Android App by Jeffrey Hughes

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11. Conducting an App Pricing Analysis

Although you may think it’s a little over the top to do a pricing analysis for an Android app, the skills involved will come in handy as you build your brand and start to build multiple apps. A pricing analysis (or cost/benefit analysis) is an exercise you should do prior to developing your app. So many developers (and entrepreneurs) think of an idea for an app and set out to develop it (or contract with someone to develop it) without thinking through what it might cost them. It’s easy to get caught up in your life-changing, world-dominating idea for an app, but prudence should be your top priority.

A cost/benefit analysis will help you predict whether you are likely to break even on your app and start ...

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