Perhaps one of the most challenging aspects of marketing an Android app on the Android Market is that you must implement your plan with a sustained effort over time to realize positive results. The most effective marketing campaign is an integrated one that combines multiple marketing touch points by leveraging a carefully developed, consistent app message.
This chapter covers the implementation steps and managing your marketing activities.
You can achieve greater results by including many different marketing methods to reach your audience—social media, word of mouth, email, product reviews, banner ads, and so on. The following steps will help you to implement a marketing campaign: