23. Android Apps for Corporate Marketing

Developers of other products outside the Android world are now looking at mobile platforms as a way to reach millions of tech-savvy users with their product messages. Companies are using Android apps to reignite their brand or to extend functionality from an existing cloud-based app to the mobile platform. Companies looking to extend their brands will provide either free or paid versions of their apps, although most of them will be free. The idea with a free app is to promote awareness of the brand across millions of Android users.

In this chapter we will look at how corporations can use Android apps to help sell more products or enhance brand awareness. Each company must review whether it makes sense ...

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