February 2013
Beginner
278 pages
6h 16m
English
Content preview from Animated Life
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Spotted Puppies and a Bold New Direction |
10 |
A New Animated Feature
Because of increasing budget concerns, animation had to be reinvented at the Walt Disney Studios.
Technology Reshapes the Cartoon Business
After six long years crafting the animated classic Sleeping Beauty, the Walt Disney Studios found itself at a crossroads. Walt's brother Roy, who oversaw the company's finances, presented an ultimatum to the studio boss: reduce cost, or the future of animation was questionable.
Sleeping Beauty had taken a serious toll on the studio, with its lengthy production schedule and massive staff. Plus, a disappointing opening and the film's failure to make back its cost didn't bode well for the future. The market for Mickey, Donald, and ...
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