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Animation Writing and Development by Jean Ann Wright

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Chapter 19

The Pitch

Do Your Homework

Before you pitch your project, do your homework. If you’re not familiar with animation companies, make a list from the credits of a video or series. Or, better yet, get a directory. You can find a directory online at AWN or buy a directory from Animation Magazine. Know what each company has on the air or out in the marketplace and, if possible, what they’re looking for now. Find out a little about the executive that you’ll be pitching. What does this decision maker like? If this is a network, study their current children’s programming schedule printed in the newspaper or TV Guide. If this is a production company, find out what kind of animation they’ve produced. Consider the style and content. Ask around. ...

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