Chapter 21

Children’s Media

What Do Parents Want for Their Kids?

All parents want the best for their kids. Theoretically, the best entertainment inspires, educates, entertains, and helps our kids to grow all at once. It helps children to understand themselves and others and learn about the world around them. Children’s programming must give our children the best in role models while never assuming that all children are the same and need the same role models. It needs to provide something for all ages but not encourage kids to grow up too fast. It must never be boring but stimulating, action packed, fascinating, and reassuring. It should provide kids with an emotional experience but never be too frightening or too violent. That’s a very tall order! ...

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