Animation

2.

Preproduction—Concepts, Ideas, and Research

 

Animation can be used as a vehicle for telling stories, expressing ideas, explaining principles, and selling products and services. With commissioners, creators, and audiences alike becoming aware of its possibilities to reach out and engage with different demographics, so the popularity of animation in different forms has grown. Whatever purpose the medium is being used for, its content is significant. Not all content, however, is drawn from a script. Other visual, aural, or literary starting points may be equally valid, depending on the type of animated production being considered. In other instances, starting points are briefed rather than originated by the creators themselves, again from ...