Answers from The Working Actor

5 Marketing: Materials

Once actors get clarity on how they want to present and sell themselves in the industry, they must pull together the marketing materials needed for doing business as professional performers. An actor’s standard toolkit includes a headshot, résumé, website, and reel, all used to introduce and promote your brand. There are, of course, other creative ways to market yourself, including social media and independent projects.

Headshots

Headshots should be professionally photographed and clearly show what an actor currently looks like. Excessive retouching, filtering, and other “tricks” are discouraged, as they can produce an image that doesn’t match one’s real-life appearance. A good headshot may also subtly suggest the actor’s ...