Answers from The Working Actor

6 Marketing: Promotion and Networking

Once you know your product and have created your marketing materials, you need to figure out how to publicize yourself and build your “customer” base—a challenging endeavor for actors. How do you sell a product in a market that is glutted to bursting? If no one needs another aspiring actor, how can you cultivate awareness of your presence and find clients in our crowded marketplace?

Simply put, promotion is advertising. From getting the word out about a show you’re in to sending an agent an introductory letter, it’s everything you do to get people’s attention and let them know who you are and what you do. Networking simply means interacting with other people to exchange information and develop contacts. Because ...