INDEX
A
ABC Inc. example
Acquire pivot point
Acquisition cost, definition
Action
Alignment
Amazon
Anticipate moments
Apple
Application segments
Ask, act, and align approach (Triple “A”s)
Assessments
Attract pivot point
Awareness
B
Base profit, definition
Basic business model
Beijing 2008 Summer Olympic Games
Biannual surveys
Blind spots
Boeing Company
Brand, definition
Business-to-business collaboration
C
Capacity for change
CFMM. See Customer Focus Maturity Model (CFMM)
Change
Change management practices
Channel segments
Chief commercial officer
Chief marketing officer
Clarity
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