What we see is often determined by what we are prepared to see.
—PAUL SCHOEMAKER AND GEORGE DAY
Researchers Sooksan Kantabutra and Gayle Avery had a practical question regarding the Vision Thing. Ample anecdotal evidence demonstrates that a powerful vision inspires, but does this translate into real business value? Specifically, they wanted to know how the presence, or absence, of a vision affects and motivates followers—the so-called followers effect.1 Can a vision provide greater job satisfaction, happier customers, and overall increased business success?
For their study they chose an unlikely setting: retail stores, including shoe shops, furniture outlets, and boutiques. This was a very ...