Now that we have somewhat better search results for our e-commerce site, let us look at handling variations. What do we mean by variations? Let us take our earlier example of
tommy hilfiger green sweater. For the sake of simplicity, let's say that it comes in three sizes—small, medium, and large. Do we intend to show all three sizes in our search results as individual products? That would be a waste of the display area. If we take the example of a mobile screen, even if our top result is exactly the
green sweater we are looking at, in this scenario, it will have three products on the first screen. Instead, we could have shown some other results that may have been of interest to our customer.
Let us push in the ...