February 2023
Intermediate to advanced
344 pages
9h 56m
English
Content preview from API Analytics for Product Managers
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7
Walking in the Customer’s Shoes
The rising interest in API development brings up the need to think about the API-building process in a more methodical and strategic way. The first thing to look into when you consider building any product is to identify the market opportunity and conduct user research to develop a deep understanding of your target customer. Customers and their experiences are the focus of an outside-in product development approach. In order to succeed, this strategy is based on the idea that offering real value to customers is the only way to go.
Understanding your users begins with understanding their journey. Drawing a user journey map is a formal way of understanding how users arrive at a goal and the steps they take to ...
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