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API Analytics for Product Managers
book

API Analytics for Product Managers

by Deepa Goyal
February 2023
Intermediate to advanced
344 pages
9h 56m
English
Packt Publishing
Content preview from API Analytics for Product Managers

8

Customer Expectations and Goals

As the producer of an API product, your goal is to get more and more customers to successfully integrate and use your APIs regularly. From the perspective of the consumer, the goal is to be able to integrate your API quickly to meet their business needs so that they can realize the business value of using your APIs as soon as possible.

In this chapter, you will learn more about the following topics:

  • Conducting qualitative and quantitative user research
  • Creating user empathy maps
  • Identifying customer use cases
  • Identifying customer pain points
  • Aligning stakeholders

Conducting qualitative and quantitative research

You can use various techniques to reach out and connect with customers to stay informed on various ...

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Publisher Resources

ISBN: 9781803247656