8
Customer Expectations and Goals
As the producer of an API product, your goal is to get more and more customers to successfully integrate and use your APIs regularly. From the perspective of the consumer, the goal is to be able to integrate your API quickly to meet their business needs so that they can realize the business value of using your APIs as soon as possible.
In this chapter, you will learn more about the following topics:
- Conducting qualitative and quantitative user research
- Creating user empathy maps
- Identifying customer use cases
- Identifying customer pain points
- Aligning stakeholders
Conducting qualitative and quantitative research
You can use various techniques to reach out and connect with customers to stay informed on various ...
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