API Analytics for Product Managers

15

Counter Metrics to Avoid Blind Spots

In Chapter 14, Keeping Metrics Honest, you learned about establishing metrics in clusters. When you try to establish a vast set of balanced metrics, it is possible that you create biases or blind spots that you may not be aware of. In this chapter, you’ll learn how to deal with biases and blind spots in the metrics you set up with the following strategies:

• Establishing counter metrics
• Avoiding gameable metrics
• Avoiding cannibalizing metrics
• Aligning incentives
• Avoiding cognitive biases

By being aware of your subconscious biases and the gameability of metrics, you can be on the lookout for these when setting your metrics.

Establishing counter metrics

Metrics-based product development is one of the best ...