© Molly K. Maskrey 2016
Molly K. Maskrey, App Development Recipes for iOS and watchOS, 10.1007/978-1-4842-1820-4_7
Molly K. Maskrey1
(1)Parker, Colorado, USA
The first thing a user sees when she starts your app (Figure 7-1) is the user interface—the screen of stuff that pops up after they launch the app. We all know the value of a first impression and that you never get a second chance at one. Because there will almost always be one or more competitors to your iOS app in the App Store, if you fail to keep the user engaged from the very beginning, chances are she’ll just download the next app in the search results.
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