App Empire: Make Money, Have a Life, and Let Technology Work for You

App Empire: Make Money, Have a Life, and Let Technology Work for You

by Chad Mureta
Released March 2012
Publisher(s): Wiley
ISBN: 9781118107874

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Book description

A guide to building wealth by designing, creating, and marketing a successful app across any platform

Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.

  • Discover marketing strategies that few developers know and/or use

  • Learn the success formula for getting thousands of downloads a day for one App

  • Learn the secret to why some Apps get visibility while others don't

  • Get insights to help you understand the App store market

App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Table of contents

  1. Cover Page
  2. Praise for App Empire
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Introduction How I Accidentally Became an App Millionaire
    1. THE HAPPIEST PEOPLE ON EARTH
    2. THE APPRENEUR LIFESTYLE
    3. STARTING FROM A HOSPITAL BED
    4. GAME PLAN
    5. THE REAL QUESTION
  8. Chapter 1: The Treasure in Your Hand
    1. A BIGGER OPPORTUNITY THAN THE INTERNET!
    2. LUDICROUS SPEED
    3. TAKE ADVANTAGE OF THIS PHENOMENON NOW
    4. THE PLAYERS
    5. APPLE—IPHONE/IPAD/IPOD
    6. GOOGLE ANDROID
    7. BLACKBERRY
    8. SETTING UP SHOP
    9. FUTURE TRENDS
    10. BUILD A GOLD MINE
  9. Chapter 2: Install This First
    1. WINNING BELIEFS IN THE APP BUSINESS
    2. CREATE A GOLDEN MINDSET
    3. QUALITIES OF A WINNING MINDSET
  10. Chapter 3: Discover the New World
    1. GATHERING INTELLIGENCE
    2. READ BETWEEN THE APPS
    3. TWO TYPES OF APPS
    4. APP DISCOVERY
    5. HOW DEVELOPERS MAKE MONEY
    6. THE IMPULSE BUY
    7. HOOKING THE CUSTOMER
    8. TRAITS OF SUCCESSFUL APPS
    9. SERIOUS FUN
  11. Chapter 4: Your Golden App-ortunity
    1. DON'T FALL IN LOVE WITH YOUR IDEA
    2. STOP HATIN', START EMULATIN'
    3. LEARN FROM EXISTING APPS
    4. NARROWING DOWN YOUR IDEAS
    5. TIMING IS EVERYTHING
    6. TAKING SMALL STEPS
  12. Chapter 5: You're the Brains and They're the Brawn
    1. THE IMPORTANCE OF PROGRAMMERS
    2. WHAT TO LOOK FOR IN PROGRAMMERS
    3. FINDING AND SELECTING PROGRAMMERS
    4. HOW TO CONVEY YOUR IDEA
    5. TESTING HIRED PROGRAMMERS
    6. HOW TO MANAGE PROGRAMMERS
    7. HOW TO TEST YOUR APPS
  13. Chapter 6: Sex App-eal
    1. DRESSED TO KILL
    2. ICONS
    3. APP TITLE
    4. DESCRIPTIONS
    5. SCREENSHOTS
    6. KEYWORDS
    7. CATEGORIES
    8. THE POWER OF FREE APPS
    9. COURSE CORRECTING
  14. Chapter 7: Keeping Score
    1. THE STATS THAT MATTER
    2. TOOLS FOR TRACKING STATS
    3. USING STATS TO YOUR ADVANTAGE
    4. PAYING ATTENTION TO REVIEWS
    5. CUTTING YOUR LOSSES
  15. Chapter 8: Ninja Techniques that Will Grow Your Business
    1. HITTING A PLATEAU
    2. YOUR APP NETWORK
    3. NAG SCREENS
    4. PROMO PAGES
    5. PUSH NOTIFICATIONS
    6. YOUR DEVELOPER NETWORK
    7. UPDATES
    8. PAID TRAFFIC
  16. Chapter 9: Show Me the Money!
    1. THE THREE REVENUE MODELS
    2. BANNER ADVERTISING
    3. AFFILIATE MARKETING
    4. IN-APP PURCHASES
    5. TRANSLATING YOUR APPS
    6. REINVESTING IN YOUR BUSINESS
    7. YOUR BACKEND
    8. SELLING YOUR APP BUSINESS
  17. Chapter 10: Cruise Control
    1. BE DISPENSABLE
    2. SETTING UP YOUR TEAM
    3. REMOTE MANAGEMENT
    4. OUTSOURCING YOUR LIFE
    5. THE SEVEN PILLARS OF AN APP BUSINESS
    6. YOUR DAILY ROUTINE
  18. Afterword JUMP!
  19. Resources
    1. WEBSITE
    2. MARKET NEWS AND RESEARCH
    3. HELP GUIDES AND TUTORIALS
    4. TOP MOBILE APP DEVELOPMENT OUTSOURCING SITES
    5. DEVELOPER PLATFORMS
  20. Acknowledgments
  21. About the Author
  22. Index

Product information

  • Title: App Empire: Make Money, Have a Life, and Let Technology Work for You
  • Author(s): Chad Mureta
  • Release date: March 2012
  • Publisher(s): Wiley
  • ISBN: 9781118107874