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The Treasure in Your Hand

Why Mobile Apps Can Make You Rich

Change is the law of life. And those who look only to the past or present are certain to miss the future.

—John F. Kennedy

After I sold my first app business, on a whim, I packed my bags, went to the airport, and jumped on the next plane that was leaving. I'm glad I brought a pillow because I ended up in Sydney, Australia. With time to spare and no set plans, I decided to hang out Down Under for the next five weeks and experience the place I had always dreamed of visiting.

The harbor in Sydney is stunningly beautiful—filled with the white sails of sailboats, deep blue water, clear sky, and a buzz of great people. The sound of gulls fills the air, and brightly colored street markets and vendors line the shore.

Walking along the harbor with the sun on my face, I remembered that during my spontaneous moment I hadn't told anyone where I was going. I wanted to surprise my mom by sharing this experience with her, so I called her using the Skype app on my iPhone. The video phone call showed my face with the harbor in the background.

“Where are you?” she asked, not recognizing the backdrop.

“Sydney,” I said.

She had a perplexed look on her face and paused for about 20 seconds in silence.

“Australia?”

It blew her away. It blew me away that she was able to see the view and enjoy it with me. It was amazing to be able to share that ...

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