App Empire: Make Money, Have a Life, and Let Technology Work for You

Ninja Techniques that Will Grow Your Business

Advanced Marketing Tips and Tricks

Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind.

—Bruce Lee

Once I figured out that being able to market myself was essential, my confidence and ability to attract people soared. I felt as though I had discovered some type of superpower, and I was never going back. I went on a few dates and even ended up getting together with the beautiful blue-eyed girl, Vicky, whom I had struck out with at the freshman party. As we got to know each other, like at the start of any relationship, everything was new, exciting, and magical.

“I'm in love,” I proclaimed to my college roommate Jeffrey, who smirked and rolled his eyes. Without a warning, a few months in, things began to change. As the relationship got more serious, there were expectations we each had that the other wasn't meeting. The honeymoon was over. I needed to understand more to keep the relationship alive and thriving.

“What do I do now?” I asked my friends. Through multiple conversations they made me realize that it takes a different set of skills and a deeper level of understanding to keep a relationship going and take it to the next level. They were right. What had worked in the beginning wasn't enough anymore and I had to step up my game.

A similar pattern can happen in business ...