Book description
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. This updated and expanded edition is full of new quotes, timelines, charts, and photos.
Table of contents
- Dedication
- Contents
- Acknowledgments
- Introduction
- The Genesis of Apple (1/6)
- The Genesis of Apple (2/6)
- The Genesis of Apple (3/6)
- The Genesis of Apple (4/6)
- The Genesis of Apple (5/6)
- The Genesis of Apple (6/6)
- Woz’s Wanderings (1/2)
- Woz’s Wanderings (2/2)
- The Apple III Fiasco (1/4)
- The Apple III Fiasco (2/4)
- The Apple III Fiasco (3/4)
- The Apple III Fiasco (4/4)
- Millionaire Mania
- The Strangest Bedfellow of All (1/2)
- The Strangest Bedfellow of All (2/2)
- From Xerox, with Love (1/2)
- From Xerox, with Love (2/2)
- The Making of Macintosh
- Macintosh Insiders (1/2)
- Macintosh Insiders (2/2)
- The Greatest Commercial That Almost Never Aired (1/2)
- The Greatest Commercial That Almost Never Aired (2/2)
- The Mac Meets the Press (1/2)
- The Mac Meets the Press (2/2)
- Mac Models Timeline (1/5)
- Mac Models Timeline (2/5)
- Mac Models Timeline (3/5)
- Mac Models Timeline (4/5)
- Mac Models Timeline (5/5)
- Why 1985 Wasn’t like 1984
- Telecom Troubles (1/2)
- Telecom Troubles (2/2)
- The Remarkable Riseand Fabulous Fall of John Sculley (1/4)
- The Remarkable Riseand Fabulous Fall of John Sculley (2/4)
- The Remarkable Riseand Fabulous Fall of John Sculley (3/4)
- The Remarkable Riseand Fabulous Fall of John Sculley (4/4)
- Windows: What Went Wrong? (1/3)
- Windows: What Went Wrong? (2/3)
- Windows: What Went Wrong? (3/3)
- The Fallen Apple (1/2)
- The Fallen Apple (2/2)
- What Jobs Did NeXT (1/2)
- What Jobs Did NeXT (2/2)
- The Pixar Phenomenon (1/3)
- The Pixar Phenomenon (2/3)
- The Pixar Phenomenon (3/3)
- The Star Trek Saga
- From Diesel to Doctor (1/2)
- From Diesel to Doctor (2/2)
- The Clone Quandary (1/3)
- The Clone Quandary (2/3)
- The Clone Quandary (3/3)
- The Doctor’s Strong Medicine (1/2)
- The Doctor’s Strong Medicine (2/2)
- The Copland Crisis (1/2)
- The Copland Crisis (2/2)
- Happily Ever Apple? (1/4)
- Happily Ever Apple? (2/4)
- Happily Ever Apple? (3/4)
- Happily Ever Apple? (4/4)
- Bibliography
- Index (1/4)
- Index (2/4)
- Index (3/4)
- Index (4/4)
Product information
- Title: Apple Confidential 2.0, 2nd Edition
- Author(s):
- Release date: January 2004
- Publisher(s): No Starch Press
- ISBN: 9781593270100
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