Chapter 1. Introducing IBM BPM and ESB
JungleSea Inc. is a fictitious online retailer who sells a wide range of products including books, digital media, and electronics. They have a wide network of suppliers and partners, who participate in their ecosystem. JungleSea is under constant pressure to respond quickly to tactical changes happening in the market place, while adopting new business and operating models for rapid strategic change. Architects within JungleSea have been a big proponents of a Business Process Management (BPM) enabled by a Service Oriented Architecture (SOA) approach to help business and IT decisions to be aligned better. By adopting a BPM-SOA approach, they have, over time, demonstrated how they were able to reach the flexibility, ...
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