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Applied Data Mining
book

Applied Data Mining

by Guandong Xu, Yu Zong, Zhenglu Yang
June 2013
Intermediate to advanced content levelIntermediate to advanced
284 pages
13h 54m
English
CRC Press
Content preview from Applied Data Mining
CHAPTER 11
Recommendation Systems
Recommendation systems are important applications that are essential for
numerous business models. Recommendation systems suggest appropriate
items based on user preference and historical purchase data. These systems
are based on the principle that if users shared the same interests in the past,
they will, with high probability, exhibit similar behavior in the future. The
historical data that refl ect user preference may comprise explicit ratings,Web
click logs, or tags. Personalization is evidently an important factor in an
effective recommendation system. In this chapter, we will introduce the
basic concepts ...
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Publisher Resources

ISBN: 9781466585843