CASE

New Plant for Houston Marine Electronics

Sitting behind his desk, Ben Nunnally told Reid Click, “We need to do an analysis of HME’s request for more plant capacity.” Their meeting was taking place in May 2013 in Nunnally’s office at Adventure and Recreation Technologies, Inc. (ART), in Boise, Idaho. Nunnally had been the company’s chief financial officer and treasurer since before the company went public in the 1980s, and Click had been with the company for 5 years as an assistant treasurer.

ART is the parent company of three businesses: (1) Divemaster scuba equipment; (2) Houston Marine Electronics (HME) sonar equipment; and (3) Watercraft canoes and kayaks. ART’s strategy across its three business segments is to use sophisticated research ...

Get Applied International Finance now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.