CASE STUDY

New Plant for Houston Marine Electronics

International Cost of Capital and Capital Budgeting

Sitting behind his desk, Ben Nunnally told Reid Click, “We need to do an analysis of HME’s request for more plant capacity.” Their meeting was taking place in May 2013 in Nunnally’s office at Adventure & Recreation Technologies, Inc. (ART), in Boise, Idaho. Nunnally had been ART’s Chief Financial Officer (CFO) and Treasurer since before the company went public in the 1980s, and Click had been with the company for five years as an Assistant Treasurer.

ART is the parent company of three businesses: (1) Divemaster (scuba equipment); (2) Houston Marine Electronics (HME) (sonar equipment); and (3) Watercraft (canoes and kayaks). ART’s strategy across ...

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