This book is dedicated to
R. Kenneth “Roy” Teas
University Distinguished Professor of Business Emeritus
Iowa State University
Thank you for your wisdom, understanding, and patience.
Get Applying Scientific Reasoning to the Field of Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
