Articulating the Dream of an Organization’s Future

The first stage of this process, creating the image of the most desired future for the organization, is the time for questions and dialogue about questions, such as the following:

  • What is the world calling for our organization to be?
  • What are the most enlivening and exciting possibilities for our organization?
  • What is the inspiration that is supporting our organization?

Collectively envisioning an organization’s future based on its successful past is to weave the web of meaning that endures—continuity, novelty, and transition. To engage in dreaming and envisioning is to invite organization stakeholders to go beyond what they thought was possible. It is a time for them to push the creative edges ...

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