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Chapter 6Seeing How the Future Unfolds from the Present

“The Ancient Greeks,” I say, “. . . listened to the wind and predicted the future from that.” DeWeese squints. “How could they tell the future from the wind?”“I don’t know, maybe the same way a painter can tell the future of his painting by staring at the canvas.”—Robert M. Pirsig,Zen and the Art of Motorcycle Maintenance

What if, however unlikely, Rotarians reframed the challenge of polio eradication as an organizational challenge but didn’t perceive that the leadership skills, business expertise, and resources of their fellow Rotary members could be applied to it? Or what if Bill Gore reframed Gore-Tex as a valuable new kind of dental floss, but no one could see how to get the product ...

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