Chapter 8
Plan to Scale, or Your App Will Fail
The first big success I had with an app was an interactive guide for the popular video game Halo 3. Because I was a fairly amateur appreneur and developer, I needed app content that was relatively simple. Also, The app market was already stocked with guide apps, so I needed to make mine better. I partnered with one of the top professional gaming teams, OpTic Gaming and KontrolFreek, and had them advertise the app in a lot of different ways: run ads on their YouTube channels, post on their Facebook and Twitter, talk about the apps at events, and e-mail their followers. This was a fantastic way for me to maximize my exposure with absolutely no out-of-pocket costs. Of course, not every app will ...
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