Chapter 4: Salesforce AI for Marketing and Commerce
This chapter will cover the Einstein features that are available in the Salesforce Marketing and Commerce Clouds. First, we will examine how these clouds are different from the core clouds we've looked at so far and what that means for Einstein features. We will then survey the features in Marketing Cloud and Commerce Cloud from a high-level point of view to allow you to judge whether they might be right for your organization.
In this chapter, we're going to cover the following main topics:
- Introducing Einstein for marketing and commerce
- Using Marketing Cloud Einstein
- Implementing Commerce Cloud Einstein
After completing this chapter, you will have gained an understanding of how to personalize ...
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