By allowing direct ordering from a manufacturer, ecommerce applications have extended the supplier's ability to tap into new markets and channels. Having a retailer participate as a delivery channel for a supplier has also provided convenience to customers and has allowed them to reach new customers and promote their brand. Key capabilities include the following:
- Mobile digital and store
- Product search and personalization
- Catalog
- Order capture
- Marketplace
A robust digital experience is the key to engaging customers, and the functional capabilities should include the following:
- Content
- Federated search
- Social engagement
- Digital messaging
A gateway is also critical because it allows smart devices to search, shop, ...
