Chapter 11. Developing with PhoneGap

Ability is nothing without opportunity.

Napoleon Bonaparte

In mobile strategic consulting, there are two main scenarios. One is when your customer just needs to use the mobile media for internal purposes. The other is when the customer needs to use mobile media to reach their customers. In the former case, the challenge is to pick one platform and to build the entire stack of applications against that. A number of factors may influence the choice, such as devices in use throughout the company, the skills of the development team, and the existing infrastructure. In the latter case, the challenge is to define a strategy that reaches out to the widest possible audience at minimum cost. You reach a large audience ...

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