Apache Maven is widely used in Java-based projects and known to the vast majority of enterprise developers. The wide-spread usage and the familiarity of this tool is certainly a benefit.
Maven is based on a convention over configuration approach which simplifies straightforward use cases. Maven's configuration, however, does not always provide flexibility. In fact, this inflexibility is sometimes a feature. Since it's cumbersome to change the default Maven project structure and build process, most of the Java enterprise projects come in a very similar and familiar way. New developers easily find their way through the project's build configuration.
The following snippet shows a typical example of a Maven project structure:
