CHAPTER 15
Licensing Visuals
This chapter explores the challenges involved when media makers seek to license not only photographs and footage, but also artwork and graphics. What kinds of licenses are available? Who has the power to license the visuals you need? If you’re clearing film clips from Hollywood features and television, how do you also clear the actors, writers, and directors involved in their creation? When should you contact copyright holders, and how much do they need to know about your project? How do they set their rates, and is any of it negotiable?
For media makers, this chapter offers some step-by-step guidance to the process. For audiences, educators, and scholars, it offers what we hope will be an eye-opening look at what’s ...
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