Are Enterprise Social Platforms All Talk?
To get the most from corporate knowledge-sharing tools, encourage users to engage with more content, not just build their personal brand.
The widespread shift to remote work has made organizations increasingly reliant on digital collaboration platforms that enable employees to work together, manage projects, solve problems, and share knowledge. But these tools’ effectiveness in practice is often limited by how participants use them.
The conventional wisdom, based on previous research, suggests that a lack of contributors is what limits the value of these platforms. However, we observed a strong tendency for users to post content ...
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