December 2023
Beginner to intermediate
5 pages
9m
English
article
Are Everywhere Stores the New Face of Retail?
by David R. Bell, Santiago Gallino, Antonio Moreno
Content preview from Are Everywhere Stores the New Face of Retail?
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Are Everywhere Stores the New Face of Retail?
Omnichannel retailers can extend their customer engagement and logistics capabilities via nontraditional sales and fulfillment locations.
Nearly 30 years ago, a fledgling startup called Amazon made its first online sale, and a retail revolution began. Dubbed “the Everything Store” by Brad Stone in his book of the same name, Amazon leveraged digital technologies to expand the very nature of retail, demonstrating that selling physical goods no longer required a physical storefront.
But today, the cornerstone of retailing — location — has expanded once again, and the advent of what we call everywhere stores is impacting omnichannel ...
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