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GETTING TO THE HEART OF REHABTHE MONEY ROOMS
“You gotta have heart” says a song from the early seventies. In our business, the heart of any home is the kitchen; it’s also the money room. Male readers must understand it’s the women who make the buying decisions in a traditional couple when it comes to a home purchase. Sure, lots of homes are sold to men, but the vast majority of home-buying decisions in America are made by women. Understanding this is a great help to us when we are rehabbing a house.
The benefit to us comes from knowing the “heart of the matter” and how to best please our typical customer, the female homebuyer. If the kitchen in any home is the heart, then the master bath is the soul of the property and it’s also the second ...
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