Art and Business of Speech Recognition: Creating the Noble Voice, The

Branding

Our discussion of audio icons leads to one of the primary uses of such icons: branding, the unique identity that a company, product, or service holds in the mind of the consumer. Most clients looking for a speech-recognition system have an application need in mind; they're not thinking about how that system will function as an extension of their brand. The telephone is a communication medium, just like TV and radio. In fact, the telephone can even be considered superior to those other media because it offers true, one-to-one interactive communication—and best of all, you can count on customers having a phone. Clients need to understand that—and to realize that a speech-recognition system can be as effective a marketing vehicle as any ...