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Art and Design in Photoshop by Steve Caplin

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Poster design

We’re advertised at in magazines and in newspapers. We’re assailed by commercials on TV, in the cinema, even on the DVDs we buy. Is the only way to get away from them to go for a long walk?

Not if you live in the city, it isn’t. Posters shriek at us from all sides: from billboards, from hoardings, from bus stops. In subways, in shop windows, and on placards on the street.

With so many signs all fighting for our attention, the advertising agency that designs them has to work hard to grab our interest. In some European countries, a grinning face holding the product is enough to send housewives scurrying for that brand of washing powder; ...

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