Works on paper
Printed matter assails us today as never before. Even in the age of email and the paperless office, we’re besieged daily by junk mail, magazines and newspapers. We’re handed flyers in the street, we’re sent leaflets in the mail. And every single one of these has been designed to catch our attention, to make us buy into the product it’s promoting.
The one thing all these disparate items have in common is that they’re printed on paper. In this chapter we’ll look at how to design a range of printed material, from medieval manuscripts to ransom notes.
Partly, we’ll be exploring the design process, to find out why certain designs work ...
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