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Art and Design in Photoshop by Steve Caplin

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Packaging

In 1885 William and James Lever bought a small soap factory in Warrington, in the north of England. They were so proud of the soap they made there that, rather than sell it loose in grocer’s shops – as had previously been the way all goods were sold – they decided to give it a name, Sunlight Soap, and to package the bars in their own wrappers.

Sunlight Soap was among the first pre-packaged goods. The Lever brothers were innovative marketeers; so much so that in 1930 Lever Brothers became Unilever, the first modern multinational company.

Over the years packaging design has become more and more standardized, enabling consumers to recognize ...

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